This paper collects relevant information of sports new media comments, takes sports new mediacomments on sport star athletes Phelps and C. Ronaldo as case study, analyzes the internal mechanism of theathlete image description. This paper argues that athlete image description in the new media communicationis a complex topic and worthy of further discussion, which represents the literary, stylized, personalized trendof sports news comments, with the inspirational and vivid characteristics. Journalists in Chinese sports mediashould pay attention, and keep pace with the vigorous development of China's sports, strive for the bettertomorrow of Chinese sports.
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