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首页> 外文会议>The 16th Asian Games science congress proceedings. >Building city brand by developing high-quality sporting events-an analysis of external environment of F1 China grand prix
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Building city brand by developing high-quality sporting events-an analysis of external environment of F1 China grand prix

机译：开展高水平体育赛事打造城市品牌——F1中国大奖赛外部环境分析

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摘要

@@ Introduction: A city needs brands which could efficiently be made marketized and internationalized by hosting large scale sporting events. For instance, the successful operation of Fl Grand Prix provides Shanghai with a fine opportunity and platform to build an international metropolis. In this paper, the strategic influence upon Shanghai in building a new city brand by hosting Fl Grand Prix is thoroughly analyzed through the following three major aspects influencing external environment of Shanghai' s brand, namely, the optimization to its political system, the development of its tertiary industry and the shape of its city culture. It is attempted to propose reasonable and feasible solutions to build city brand by developing high-quality sporting events.
机译：@@简介：一个城市需要通过举办大型体育赛事来有效实现市场化和国际化的品牌。例如，Fl大奖赛的成功运营为上海提供了建设国际大都市的绝佳机会和平台。本文通过影响上海品牌外部环境的三个主要方面，即政治体制的优化，城市发展的三个主要方面，全面分析了举办“国际汽车大奖赛”对上海建立城市新品牌的战略影响。它的第三产业和城市文化的形态。通过开发高质量的体育赛事，试图提出合理可行的解决方案来建立城市品牌。

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  • 来源
  • 会议地点 Guangzhou(CN)
  • 作者

    YanYan Li; ZiLi Lan;

  • 作者单位

    Department of Physical Education, Hubei University of Economics, Wuhan, China;

    Department of Physical Education, Hubei University of Economics, Wuhan, China;

  • 会议组织
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 G811.23;G811.23;G811.23;
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