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Building city brand by developing high-quality sporting events-an analysis of external environment of F1 China grand prix

机译：通过开发高质量的体育赛事 - 建设城市品牌 - 对中国大奖赛F1外部环境的分析

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@@ Introduction: A city needs brands which could efficiently be made marketized and internationalized by hosting large scale sporting events. For instance, the successful operation of Fl Grand Prix provides Shanghai with a fine opportunity and platform to build an international metropolis. In this paper, the strategic influence upon Shanghai in building a new city brand by hosting Fl Grand Prix is thoroughly analyzed through the following three major aspects influencing external environment of Shanghai' s brand, namely, the optimization to its political system, the development of its tertiary industry and the shape of its city culture. It is attempted to propose reasonable and feasible solutions to build city brand by developing high-quality sporting events.

机译：@@简介：一个城市需要品牌，可以通过托管大规模的体育赛事有效地进行市场和国际化。例如，FL Grand Prix的成功运作为上海提供了一个良好的机会和平台来建造国际大都市。在本文中，通过以下三个主要方面对上海品牌外部环境的三大主要方面进行了彻底分析了上海建设新城市品牌的战略影响，即对其政治制度的优化，发展其第三产业与城市文化的形状。它试图通过开发高质量的体育赛事来提出合理和可行的解决方案来建立城市品牌。

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《Asian Games science congress》|2010年||共2页
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YanYan Li; ZiLi Lan;
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中图分类 G811.23;
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Building city brand by developing high-quality sporting events-an analysis of external environment of F1 China grand prix

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