The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry

机译：目标营销模型研究：以消费信用卡业的数据挖掘为例

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The blooming financial market in China creates tremendous problems and concerns in consumer credit cardrnindustry. Our study is based on credit risk assessment (CRA) literature and applies data mining technics tornestablish a target marketing model for valuable consumers. The result from this study shall identifyrnconsumers’ characteristics and project the risk of new credit card application. This study offers inside viewsrnfor developing different marketing strategies instead of traditional "Guanxi" marketing, yet to maintainrncompetitive advantage in this dynamic financial environment.

机译：中国蓬勃发展的金融市场在消费信用卡行业中带来了巨大的问题和担忧。我们的研究基于信用风险评估（CRA）文献，并应用数据挖掘技术为有价值的消费者建立目标营销模型。这项研究的结果将确定消费者的特征，并预测新信用卡的使用风险。这项研究为开发不同的营销策略（而不是传统的“广西”营销）提供了内在的观点，而在这种动态的金融环境中仍保持了竞争优势。

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来源
《The 19th International Conference on Information Quality,Big Data: management amp; Data quality》|2014年|277-280|共4页
会议地点 Xian(CN)
作者
Chen Shih-Shiunn; Su Huan-Wen; Pat Tsao;
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作者单位

College of Management, FU Jen Catholic Universitysschen@mail.tabf.org.tw;

College of Management, FU Jen Catholic University;

College of Management, FU Jen Catholic University;

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会议组织
原文格式 PDF
正文语种 eng
中图分类
关键词
consumer segmentation; “Guanxi” marketing; data mining; cluster analysis; decision tree; neural network; credit card;

机译：消费者细分；“广西”营销；数据挖掘；集群分析；决策树；神经网络；信用卡;

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专利

1. A comparative study of data mining techniques in predicting consumers credit card risk in banks [J] . Ling Kock Sheng, Teh Ying Wah African Journal of Business Management . 2011,第20期

机译：数据挖掘技术预测银行消费者信用卡风险的比较研究
2. COMPARATIVE STUDY OF DATA MINING MODEL FOR CREDIT CARD APPLICATION SCORING IN BANK [J] . EVARISTUS DIDIK MADYATMADJA, MEDIANA ARYUNI Journal of Theoretical and Applied Information Technology . 2014,第2期

机译：银行信用卡申请评分数据挖掘模型的比较研究
3. COMPARATIVE STUDY OF DATA MINING MODEL FOR CREDIT CARD APPLICATION SCORING IN BANK [J] . EVARISTUS DIDIK MADYATMADJA, MEDIANA ARYUNI Journal of Theoretical and Applied Information Technology . 2014,第2期

机译：银行信用卡申请评分数据挖掘模型的比较研究
4. The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry [C] . Chen Shih-Shiunn, Su Huan-Wen, Pat Tsao International Conference on Information Quality . 2014

机译：目标营销模式研究 - 以消费者信用卡行业数据挖掘为例
5. Analysis of credit card data based on data mining technique. [D] . Zheng, Ying. 2009

机译：基于数据挖掘技术的信用卡数据分析。
6. The Impact of COVID-19 on Consumers’ Psychological Behavior Based on Data Mining for Online User Comments in the Catering Industry in China [O] . Chenyu Zhang, Jiayue Jiang, Hong Jin, 2021

机译：Covid-19对消费者心理行为的影响基于数据挖掘在中国餐饮业中的在线用户评论
7. Research on Evaluation Model of Credit Card Credit Risk Base on Data Mining [O] . 许建生 2012

机译：基于数据挖掘的信用卡信用风险评估模型研究
8. Consumer Response: Interim Report on CFPB's Credit Card Complaint Data. [R] . 2011

机译：消费者响应：CFpB信用卡投诉数据的中期报告。

The Study of Target-Marketing Model: A Case of Data Mining in Consumer Credit Card Industry

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