Decorative and Industrial Laminates compete on a daily basis with many other products for the attention ofrndesigners and specifiers. They also face the continual challenge of gaining market acceptance. There arernmany options available to influence the buying decision from the industrial user to the general consumer.rnWhile every producer of laminates is capable and responsible to promote their own products and brands, asrnan industry we have the ability to effectively and efficiently utilize various media outlets to activelyrnpromote our industry and the quality products we produce.rnThis presentation will highlight how the composite panel industry has successfully used home improvementrntelevision programs to promote our products. In addition, we will learn about some of the other initiativesrnCPA uses to promote the industry and drive increased demand for our products.
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