Research on Application of Data Mining Technology in CRM

机译：数据挖掘技术在CRM中的应用研究

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Customer relationship management (CRM) has been the important part of enterprise decision and management and the Data Mining technology provides a good support for the implementation of CRM.This paper analyses the main functions and application flow in CRM and mainly discusses the ID3 algorithm of decision tree classification methods.A concrete ID3 algorithm instance in CRM is also presented.The paper will provide powerful technical support for better commanding market tendency and mining potential customers.

机译：客户关系管理（CRM）已经成为企业决策和管理的重要组成部分，数据挖掘技术为CRM的实施提供了良好的支持。本文分析了CRM的主要功能和应用流程，主要讨论了ID3决策算法。提出了一种具体的CRM ID3算法实例。本文将为更好地掌握市场趋势和挖掘潜在客户提供强大的技术支持。

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来源
《2012 IEEE 5th International conference on management engineering amp; technology of statistics》|2012年|199-203|共5页
会议地点 Qingdao(CN)
作者
Hong Yan; Ying Gao;
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作者单位

School of Management,University of Jinan,Jinan 250022,Shandong Province,China;

School of Management,University of Jinan,Jinan 250022,Shandong Province,China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类统计学;
关键词
Customer Relation Management; Data Mining; Decision Tree Analysis; ID3 Algorithm;

机译：客户关系管理；数据挖掘;决策树分析; ID3算法;

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2. Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications [J] . Fay Cobb Payton, Debra Zahay The Journal of Business & Industrial Marketing . 2005,第4a5期

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6. Microbiome Big-Data Mining and Applications Using Single-Cell Technologies and Metagenomics Approaches Toward Precision Medicine [O] . Mingyue Cheng, Le Cao, Kang Ning -1

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7. Application of Data Mining Technology in CRM System of Commercial Banks [O] . Yu-ping XI, Min CHEN 2017

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Research on Application of Data Mining Technology in CRM

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