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首页> 外文会议>2012 Proceedings of PICMET '12: Technology Management for Emerging Technologies >One-person firm's application product survival analysis: U.S. vs. Korea in App Store
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One-person firm's application product survival analysis: U.S. vs. Korea in App Store

机译：一人公司的应用产品生存分析：App Store中的美国与韩国

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摘要

App Store is a fast growing emerging market that has several characteristics. In over 100 App Stores, Korea App Store has two interesting points, the absence of Games category and a relatively high ratio of one-person firm which is not only producing and selling its own goods and services but also the smallest size. Compared to the United States App Store, we elucidate the one-person firm's product survival that is linked to two revealing points. We find that first, Korean one-person firm products are competitive while foreign one-person firm products are less competitive in Korea App Store. The possible reason could be insufficient understandings of market and failure of customer satisfaction. Second, the dominant position of Korean one-person firm products in Korea App Store does not last long. As new products are released and the market becomes more competitive over time, Korean OPF products are forced to exit the chart.
机译：App Store是一个快速发展的新兴市场，具有几个特点。在超过100家App Store中，Korea App Store有两个有趣的方面，即没有游戏类别，而拥有较高比例的一人公司不仅生产和销售自己的商品和服务，而且规模最小。与美国App Store相比，我们阐明了与两个揭示点有关的一人公司的产品生存期。我们发现，首先，韩国单人公司产品在韩国App Store中具有竞争力，而外国单人公司产品在Korea App Store中竞争力较低。可能的原因可能是对市场的了解不足以及客户满意度下降。其次，韩国一人公司产品在韩国App Store中的主导地位持续时间不长。随着新产品的发布以及市场竞争的日趋激烈，韩国OPF产品被迫退出市场。

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