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The Traditional Publishing in the Era of Media Convergence Anxiety and Coping Strategy

机译：媒体融合焦虑时代的传统出版与应对策略

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摘要

In the context of media convergence, traditional book publishing interacts with web publishing, digital publishing, mobile phones and other new forms of publishing. And they can also get common promotion in the competition. How to find the place with the impact of media convergence is the major challenge for the traditional book publishing. This paper, by analyzing the challenges and opportunities of traditional book publishing facing under the background of media convergence, and according to the interactive relationship between media and book publishing, attempts to explore the innovation and development of book publishing.
机译：在媒体融合的背景下，传统图书出版与网络出版，数字出版，手机和其他新形式的出版互动。他们还可以在比赛中获得共同晋升。如何找到受媒体融合影响的地方是传统图书出版的主要挑战。本文通过分析媒体融合背景下传统图书出版面临的挑战和机遇，并根据媒体与图书出版之间的互动关系，尝试探索图书出版的创新与发展。

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