Media planning optimization treatment

著录项

• 来源
  《2014 Dynamics of Systems, Mechanisms and Machines》|2014年|1-4|共4页
• 会议地点 Omsk(RU)
• 作者

  Kulbida U.N.; Kaneva O.N.; Zykina A.V.;

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• 作者单位

  Omsk State Tech. Univ., Omsk, Russia;

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• 会议组织
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  advertising data processing; expert systems; integer programming; linear programming; advertising activity treatments; advertising campaign cost calculation; advertising positioning; cost calculation algorithm; expert system; index numbers; industrial enterprise; integer number linear programming; media planning optimization treatment; Advertising; Expert systems; Indexes; Media; Optimization; Planning; Trademarks; advertising campaign budget; expert system; optimization task; trademark positioning;

  机译：广告数据处理;专家系统;整数编程;线性规划;广告活动处理;广告活动成本计算;广告定位;成本计算算法;专家系统;索引号;工业企业;整数线性规划;媒体计划优化处理;广告;专家系统；索引；媒体；优化；计划；商标；广告活动预算；专家系统；优化任务；商标定位；;