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首页> 外文会议>The 2nd International Symposium on Soft Science (2002); 2002 >Rectifications to the Basic Defects of Marketing Theory by Electronic Commerce
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Rectifications to the Basic Defects of Marketing Theory by Electronic Commerce

机译：电子商务对营销理论基本缺陷的纠正

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Modern management and marketing theories are the scientific theory of directing the enterprises to carry out marketing activities. It is constantly supplemented and perfected in the marketing practice. It doesn't decline over a hundred years. It has irreplaceable effect on directing the enterprise's marketing. But Modern Management and Marketing theory has its congenital, theoretical defect. The emergence and perfection of electronic commerce rectified the basic defect of Modern Management and Marketing theory, solved the problem of the enterprise' s linking up With the market, Which can' t be solved by traditional way of marketing, greatly enriched and developed Modern Management and Marketing theory. The rectification made TO Modern Management and Marketing theory by electronic commerce is mainly embodied in the resolution of the following several couples of contradiction: contradiction between the initiative of marketing and the passivity of consumption: contradiction between mode of production and way of life, contradiction between and real confusion, contradiction between mode of production and way of life, contradiction between " the effectiveness of product" and " the interests of consumption ", contradiction between the infinity of marketing activities and the restraint of geographical conditions, contradiction between the idea assumption of the market and the asymmetry of information.
机译：现代管理和营销理论是指导企业开展营销活动的科学理论。它在营销实践中不断得到补充和完善。它并没有下降一百年。它对指导企业的营销具有不可替代的作用。但是现代管理和市场营销理论有其先天的理论缺陷。电子商务的出现和完善，弥补了现代管理与营销理论的基本缺陷，解决了企业与市场联动的问题，这是传统营销方式无法解决的，极大地丰富和发展了现代管理和营销理论。电子商务对现代管理与营销理论的纠正主要体现在以下几对矛盾的解决上：市场营销的主动性与消费的被动性之间的矛盾：生产方式与生活方式之间的矛盾，真正的困惑，生产方式与生活方式之间的矛盾，“产品有效性”与“消费利益”之间的矛盾，营销活动的无限性与地理条件的制约之间的矛盾，市场和信息的不对称。

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