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首页> 外文会议>31st annual national conference of the American Society for Engineering Management 2010 >SOFT SCIENCES AND THE HARD REALITY OF MANAGING INTERNATIONAL WATER AND SANITATION DEVELOPMENT PROJECTS
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SOFT SCIENCES AND THE HARD REALITY OF MANAGING INTERNATIONAL WATER AND SANITATION DEVELOPMENT PROJECTS

机译：软件与管理国际水与卫生发展项目的现实

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摘要

A water development project is social in nature and socioeconomic disciplines are essential to plan, manage, and evaluate projects. Although this has long been understood, many well-intentioned water and sanitation projects still fail for non-technical reasons. In this paper we give a brief history of the use of nontechnical approaches in international development and discuss the transition from "appropriate technology" to the broader concept of "sustainability". Understanding the mental models of the people involved is critical for successfully implementing and sustaining projects. Where the mental models are false, social marketing can be used to change them. We share two examples of social marketing strategies applied to water programs and an example of a management framework used for a water program in Belize. Careful planning and adaptive management can increase the likelihood of project success. The hard reality is that development projects cannot be sustained without insight from the "soft sciences".
机译：水资源开发项目本质上是社会性的，社会经济学科对于计划，管理和评估项目至关重要。尽管人们早就知道了这一点，但许多出于善意的水和卫生项目仍然由于非技术原因而失败。在本文中，我们简要介绍了在国际发展中使用非技术方法的历史，并讨论了从“适当的技术”到更广泛的“可持续性”概念的过渡。了解参与人员的思维模式对于成功实施和维持项目至关重要。如果心理模型是错误的，则可以使用社交营销来改变它们。我们分享了两个应用于水计划的社会营销策略示例以及一个在伯利兹用于水计划的管理框架示例。仔细的计划和适应性管理可以增加项目成功的可能性。艰苦的现实是，没有“软科学”的见识就无法维持发展项目。

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