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WHY ISN'T TECHNOLOGY COMMERCIALIZATION EASY?

机译:为什么技术商业化不容易?

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This paper seeks to investigate the many reasons that commercialization isn't always easy. We will focus on the problems and pitfalls that riddle the technology commercialization process. First we provide a short literature background. Next we utilize the case study method to investigate why the commercialization of technology is as difficult as it has become. Utilizing an industry-based case example in the development of the first PC and in turn, Microsoft, we look at the effect of unrecognized demand on the market pull for a technology. We compare this with the challenges associated with the government sector's effort to transfer technology to the private sector, and how this effort is sometimes alleviated by unanticipated market pull leading the technology in unexpected directions.
机译:本文旨在研究商品化并不总是那么容易的许多原因。我们将专注于困扰技术商业化过程的问题和陷阱。首先,我们提供了简短的文献背景。接下来,我们将使用案例研究方法来调查为何技术的商业化变得如此困难。在第一台PC以及Microsoft的开发中,利用基于行业的案例,我们研究了未被认可的需求对技术的市场吸引力的影响。我们将其与政府部门将技术转让给私营部门的努力所面临的挑战进行了比较,并通过意外的市场拉动使技术朝着意想不到的方向有时减轻了这种努力。

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