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首页> 外文会议>9th World conference on transport research (9th WCTR) >CHOICE CRITERIA IN THE SELECTION ANDEVALUATION OF PROFESSIONAL SHIPMANAGEMENT FIRMS
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CHOICE CRITERIA IN THE SELECTION ANDEVALUATION OF PROFESSIONAL SHIPMANAGEMENT FIRMS

机译：选择和评价专业船舶管理公司的选择标准

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The success of professional ship management companies suggests that there might becompelling economic benefits for the separation of ownership from management. In additionto this, ship managers need to know the criteria used by clients and prospects for selection andevaluation as well as the process that this might entail. The aim of this paper was toempirically identify the dimensions for ship manager selection and performance evaluation,their relative importance, as well as to model the process for selection and evaluation. Themethodology adopted included the collection of secondary and primary data both from shipmanagers and their clients using interviews and a mail survey. The results indicate theprevailing importance of certain dimensions in selection (e.g. technical ability, reputation,competency) and evaluation (responsiveness, trustworthiness, technical ability) whereas italso found that price alone is not perceived to be as important in ship manager selection.Placing emphasis on such dimensions in the formulation of marketing strategy will contributetowards the attraction and retention of clients, whereas cost-cutting measures for pricereduction and advertising will be ineffective over the long term. The analysis of the processby which clients select and evaluate ship management firms also provides importantimplications for customer attraction, retention and competitiveness in ship management.
机译：专业的船舶管理公司的成功表明，所有权与管理权的分离可能会带来令人信服的经济利益。除此之外，船舶管理者还需要了解客户使用的标准，选择和评估的前景以及可能需要的流程。本文的目的是从经验上确定船舶管理者选择和绩效评估的维度，它们的相对重要性，并为选择和评估过程建模。所采用的方法包括通过访谈和邮件调查从船舶管理者及其客户那里收集二级和一级数据。结果表明，某些维度在选择（例如技术能力，声誉，能力）和评估（响应能力，可信赖性，技术能力）中普遍具有重要意义，同时还发现仅价格并不被认为对船舶管理者的选择具有重要意义。营销策略制定中的这些方面将有助于吸引和留住客户，而从长期来看，降低价格和广告的成本削减措施将无效。对客户选择和评估船舶管理公司的过程的分析也为客户在船舶管理中的吸引，保留和竞争力提供了重要的启示。

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