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首页> 外文会议>ACIAR Proceedings no.119; Workshop on Agriproduct Supply-Chain Management in Developing Countries; 20030819-22; Bali(ID) >Improving the Marketing System for Fresh Produce from the Highlands of Papua New Guinea
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Improving the Marketing System for Fresh Produce from the Highlands of Papua New Guinea

机译：改善巴布亚新几内亚高原新鲜农产品的营销体系

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摘要

As the title suggests, the aim of this research project is "to improve the marketing system for fresh produce from the PNG Highlands for the benefit of all stakeholders." Note that the aim is not to do a study about the problems of marketing fresh produce, but rather to bring about change that intentionally will improve the marketing system. As such, the methodology being used for this project does not follow the traditional scientific research approach, but rather follows in the mould of critical action research. In this paper, we provide an introduction to the problems of the marketing system for fresh produce in the Papua New Guinea (PNG) Highlands. This is followed by a discussion of the methodology used in the project, how the project has unfolded during the first year (it is a 3-year project) and, finally, the conclusions are given.
机译：顾名思义，该研究项目的目的是“为所有利益相关者的利益改善PNG高地新鲜农产品的销售体系”。请注意，其目的不是要研究新鲜农产品的营销问题，而是要有意带来会改善营销体系的变化。因此，用于该项目的方法并不遵循传统的科学研究方法，而是遵循关键行动研究的模式。在本文中，我们对巴布亚新几内亚（PNG）高地的新鲜农产品营销系统存在的问题进行了介绍。接下来讨论项目中使用的方法，项目在第一年如何开展（这是一个为期三年的项目），最后给出结论。

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