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首页> 外文会议>ACIAR Proceedings no.119; Workshop on Agriproduct Supply-Chain Management in Developing Countries; 20030819-22; Bali(ID) >Farmers' Misconceptions about Quality and Customers' Preferences: Contributing Inefficiencies to the Vegetable Supply Chain in Southern Mindanao
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Farmers' Misconceptions about Quality and Customers' Preferences: Contributing Inefficiencies to the Vegetable Supply Chain in Southern Mindanao

机译：农民对质量和客户偏好的误解：在棉兰老岛南部的蔬菜供应链中造成低效率

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摘要

A supply-chain framework encourages producers to ensure that their downstream customers are happy and satisfied. A study to determine vegetable growers' perceptions of vegetable quality and customer preferences was undertaken in Kapatagan, Digos City in southern Mindanao in the Philippines. Results revealed misconceptions about the nature of the demand for their products, reflecting the low farmers' awareness of their market's needs and putting these farmers at a disadvantage. Their divergent, often erroneous, ideas and concepts about vegetable quality and the market contributed to waste and inefficiency in the supply chain. Correct information, a vital factor in maintaining balance and efficiency along the chain, is a rare privilege for the Kapatagan farmers. They do not have direct and valid information about market preferences and rely on the information provided to them by intermediaries in the chain. Generally price-takers, farmers produce on the basis of current availability of inputs and not on market demand. They are generally unaware of the characteristics of the market for temperate vegetables. This paper discusses farmers' perceptions of vegetable quality and customers' preferences regarding attributes of quality vegetables, such as variety, size and shape, colour, taste, shelf life, and freedom from pests, diseases, physical damage and defects.
机译：供应链框架鼓励生产商确保其下游客户感到满意和满意。在菲律宾棉兰老岛南部迪戈斯市的卡帕塔甘进行了一项研究，以确定蔬菜种植者对蔬菜质量和顾客喜好的看法。结果显示出对产品需求性质的误解，反映出农民对市场需求的意识不足，使他们处于不利地位。他们关于蔬菜质量和市场的分歧和往往是错误的想法和概念，造成了供应链中的浪费和效率低下。正确的信息是保持链条平衡和效率的重要因素，对于卡帕塔根农民来说，这是难得的特权。他们没有关于市场偏好的直接和有效信息，并且依赖于链中中介机构提供给他们的信息。一般而言，价格获取者是农民，其生产是基于当前投入的可获得性而不是市场需求。他们通常不了解温带蔬菜市场的特征。本文讨论了农民对蔬菜质量的看法以及客户对优质蔬菜属性的偏好，例如品种，大小和形状，颜色，味道，保质期以及免受虫害，疾病，物理损害和缺陷的影响。

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