• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Acta Horticulturae >Cluster farming as a vegetable marketing strategy: the case of smallholder farmers in southern and Northern Mindanao.
【24h】

Cluster farming as a vegetable marketing strategy: the case of smallholder farmers in southern and Northern Mindanao.

机译：集群农业作为一种蔬菜营销策略：棉兰老岛南部和北部的小农户案例。

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With increasing population, rising household income and greater urbanization in the Philippines, opportunities are emerging for the vegetable industry to supply hotels, hospitals, supermarkets, restaurants and fast food chains. These institutional buyers need more vegetables for their menus and are looking for more reliable suppliers who can give them a constant supply at a good price while maintaining good quality. With increasing competition from imported products, domestic vegetable producers are unable to meet the demand, the quality specifications or to supply the institutional market at a competitive price. As the majority of the vegetable farmers in the Philippines cultivate less than 3 hectares, producers and producer organizations must collaborate to consolidate their produce. One of the many alternatives for vegetable marketing is to form clusters. This paper will present the key success factors and the challenges faced by cluster farming groups in the Philippines; identify the marketing strategies and the approaches employed for quality control within the cluster marketing groups; and identify what institutional support is important for the success of the clusters. Case studies from Northern and Southern Mindanao are presented.
机译：随着菲律宾人口的增加，家庭收入的增加以及城市化程度的提高，蔬菜行业出现了向旅馆，医院，超市，饭店和快餐连锁店供应产品的机会。这些机构买家需要更多蔬菜来制作菜单，并正在寻找更可靠的供应商，这些供应商可以在保持良好质量的同时，以合理的价格为他们提供稳定的供应。随着来自进口产品的竞争加剧，国内蔬菜生产商无法满足需求，质量规格或无法以有竞争力的价格供应机构市场。由于菲律宾大多数蔬菜种植者的种植面积不足3公顷，因此生产者和生产者组织必须合作以巩固其产品。蔬菜销售的许多替代方法之一是形成集群。本文将介绍关键的成功因素以及菲律宾集群农业集团面临的挑战;确定集群营销小组中的营销策略和质量控制所采用的方法;并确定哪些制度支持对集群的成功至关重要。介绍了棉兰老岛北部和南部的案例研究。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号