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首页> 外文会议>CIRP design conference on competitive design; 20090330-31; Cranfield(GB) >Bridging the Gap between Design and Engineering in Packaging Development
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Bridging the Gap between Design and Engineering in Packaging Development

机译：缩小包装开发中设计与工程之间的差距

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摘要

Packaging designers often come up with splendid design proposals, without being aware of technical, marketing or economical restrictions. This leads to infeasible proposals, so many packaging design projects fail. To bridge the gap between design and marketing, a tool has been developed that shows several designs to an extensive community. Designers now have the possibility to get feedback of the target market on the design proposals. In a case study (redesigning a packaging), the tool clearly showed its advantage. This paper discusses the tool, its usage and its contribution to a more effective and efficient development cycle in packaging development.
机译：包装设计师经常提出出色的设计建议，而没有意识到技术，市场或经济方面的限制。这导致不可行的建议，因此许多包装设计项目失败了。为了弥合设计与营销之间的鸿沟，已经开发了一种工具，可以向广泛的社区展示几种设计。现在，设计师可以就设计方案获得目标市场的反馈。在案例研究（重新设计包装）中，该工具清楚地表明了其优势。本文讨论了该工具，其用法及其对包装开发中更有效的开发周期的贡献。

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