Place Promotion in Digital Environment

机译：在数字环境中进行地方推广

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摘要

A primary function of place promotion is to change the conception of such places that are held by a variety of individuals and organizations. The purpose of the present paper is to examine how digital communication tools are used for place promotion. The theoretical framework of the research includes place promotion theory and Public Relations practice. The research is based on the analysis of regional websites. The results indicate that the repertoire of digital communication tools aimed at principal target audiences of place promotion matches audience interests and expectations and, at the same time, is tailored to different platforms.

机译：场所提升的主要功能是改变由各种个人和组织持有的此类场所的概念。本文的目的是研究如何将数字通信工具用于场所升级。该研究的理论框架包括场所提升理论和公共关系实践。该研究基于对区域网站的分析。结果表明，针对场所提升的主要目标受众的数字通信工具的种类与受众的兴趣和期望相匹配，同时针对不同的平台进行了量身定制。

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来源
《Communication Strategies in Digital Society Workshop》|2019年|81-84|共4页
会议地点 Saint Petersburg(RU)
作者
Liudmila Minaeva;
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作者单位

International Communication Department Lomonosov Moscow State University Moscow Russia;

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原文格式 PDF
正文语种
中图分类
关键词
Investment; Portals; Tools; Internet; Urban areas; Local government;

机译：投资;门户网站；工具；互联网;城市地区;地方政府;

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Place Promotion in Digital Environment

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