Communication Strategies in the Activity of Charitable Organizations in Digital Society

机译：数字社会中慈善组织活动中的传播策略

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The article explores communication strategies that promote the implementation of charitable and socially significant projects for non-profit charitable organizations. The promotion of charity in digital society is one of the most important communication platforms these days. Effective communication with the public and the media, including using the communication opportunities of social advertising, allows not only to popularize social programs and services, but to expand contacts with the public and similar organizations, to carry out social orders and projects successfully, to carry out public education.

机译：本文探讨了促进非盈利性慈善组织实施慈善和具有社会意义的项目的传播策略。当今社会，在数字社会中促进慈善活动是最重要的交流平台之一。与公众和媒体的有效交流，包括利用社交广告的交流机会，不仅可以推广社交计划和服务，而且还可以扩大与公众和类似组织的联系，成功地开展社会秩序和项目，进行传播开展公共教育。

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来源
《Communication Strategies in Digital Society Workshop》|2019年|11-14|共4页
会议地点 Saint Petersburg(RU)
作者
Dmitriy B. Lugovoy; Ekaterina A. Lugovaya;
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作者单位

Information Security Department North Caucasus Federal University Stavropol Russia;

Chair of Theory and methodics of teaching Russian Language Stavropol State Pedagogical Institute Stavropol Russia;

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原文格式 PDF
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关键词
Organizations; Pediatrics; Media; Education; Sociology; Statistics; Interviews;

机译：组织；儿科;媒体;教育;社会学;统计;面试;

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4. Communication Strategies in the Activity of Charitable Organizations in Digital Society [C] . Dmitriy B. Lugovoy, Ekaterina A. Lugovaya IEEE Communication Strategies in Digital Society Workshop . 2019

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Communication Strategies in the Activity of Charitable Organizations in Digital Society

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