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首页> 外文会议>Control System, Computing and Engineering (ICCSCE), 2011 IEEE International Conference on >Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions' marketing
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Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions' marketing

机译：社交网站中感知到的安全，隐私和信任问题：信息共享和关系发展在马来西亚高等教育机构营销中的作用

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摘要

Nowadays, higher education is facing big challenges that made a lot of Higher Education Institutions (HEIs) become increasingly interested in attracting more students. Social Networking Sites (SNSs) such as Facebook have experienced exponential growth in recent years. These SNSs offer attractive means of online social interactions and communications, but also raise privacy security, and trust concerns. This study identified the effect of security, privacy, and trust in SNSs in order to share information and develop new relationships, which will affect students' enrollment and employees' application in HEIs. From the survey of 66 participants, the findings suggested that perceived privacy and perceived trust in other members in SNSs is significantly related with the Information sharing. Also, members' trust in SNSs and its members positively associated with development of new relationships, which is positively associated with students' enrollment and employees' application in HEIs. However, there is no significant impact from information sharing to develop new relationships in SNSs.
机译：如今，高等教育面临着巨大的挑战，这使得许多高等教育机构（HEI）对吸引更多学生越来越感兴趣。近年来，诸如Facebook之类的社交网站（SNS）经历了指数级增长。这些SNS提供了有吸引力的在线社交互动和通信方式，但同时也提高了隐私安全性和信任度。这项研究确定了安全，隐私和信任对SNS的影响，以便共享信息并建立新的关系，这将影响学生在HEI中的入学和员工申请。从对66位参与者的调查中发现，SNS中其他成员的感知隐私和感知信任与信息共享显着相关。此外，成员对SNS及其成员的信任与新关系的发展成正相关，而新关系的发展与学生入学和员工在HEI中的应用成正相关。但是，信息共享对建立SNS中的新关系没有重大影响。

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