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MOTIVATIONS AND PROFITS OF THE REVERSE LOGISTICS ACTIVITIES

机译:逆向物流活动的动机和利润

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摘要

The growing social concern about the environment makes the reverse logistics activities to become the focus of numerous businesses opportunities. The present study tries to identify which are the most important motivations and the profits obtained by the firms which implement reverse logistics activities. To corroborate this, an empirical study was carried out in the Spanish auxiliary automotive industry obtaining that the profits are possible to classify in two big groups: economical and ecological profits. A 'green' image has become an important marketing element. This development has stimulated a number of companies to explore options for take-back and recovery of their products. Overhauled products may be used as spares or sold on secondary markets while requiring only a small fraction of the original production costs for repair so this is and important economical profits. It has been used EQS as software tool in order to verify the considered hypothesis.
机译:社会日益关注环境,使逆向物流活动成为众多商机的焦点。本研究试图确定哪些是最重要的动机以及实施反向物流活动的公司所获得的利润。为了证实这一点,西班牙辅助汽车行业进行了一项实证研究,发现利润可以分为两大类:经济利润和生态利润。 “绿色”形象已成为重要的营销元素。这一发展刺激了许多公司探索回收和回收其产品的选择。检修后的产品可以用作备件或在二级市场上出售,而维修只需要原始生产成本的一小部分,因此这是重要的经济收益。它已被用作EQS作为软件工具,以验证所考虑的假设。

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