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首页> 外文会议>European Conference on Research Methodology for Business and Management, Apr 29-30, 2002, Reading, United Kingdom >Unfolding the Emotional Experience of Consumption
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Unfolding the Emotional Experience of Consumption

机译：展现消费的情感体验

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摘要

What is proposed in this paper is a conceptualization of emotion as a process and an integral part of the consumption experience. The focus is on the process by which we experience emotion in a consumption environment and how that process is affected by emotional antecedents and results in emotional outcomes. Using a process trace method, a means of understanding emotional experiences as they occur is presented. The model is then tested using a multilevel analysis method that preserves the time series nature of process measures by modeling at both the individual and group levels.
机译：本文提出的是将情感概念化为过程和消费经验的组成部分。重点是我们在消费环境中体验情感的过程以及该过程如何受情感先行因素影响并导致情感结果的过程。使用过程跟踪方法，介绍了一种在发生情感体验时对其进行理解的方法。然后使用多级分析方法对模型进行测试，该方法通过在个人和小组级别上进行建模来保留过程度量的时间序列性质。

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