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Business Model Change and Refinement along Business Model Lifecycle: Evidences from a Multiple Case Study on Mobile Telecommunications New Ventures

机译:业务模型生命周期中的业务模型更改和完善:来自移动电信新企业的多个案例研究的证据

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Few studies describe in depth the dynamic aspect of the design process of the business model (BM) construct. This dynamic feature is interrelated with the changes in the environment, and this is specifically true for new ventures in rapidly changing context, who need to adjust their BMs several times to succeed. This research attempts to clarify the mechanisms of BM change during a firm's startup phase. The study aims at: (i) understanding the main phases constituting the business model lifecycle (BML), and (ii) analyzing in which BM dimensions entrepreneurs focus their design efforts during the refining cycle of the BML. The analysis was conducted through the case study methodology, by interacting with 12 mobile new ventures. Our findings offer an original representation of the BM development in Mobile New Ventures through the BML, and suggest a correlation between founders' background and the refinement activity on some BM dimensions.
机译:很少有研究深入描述业务模型(BM)构造的设计过程的动态方面。这种动态功能与环境的变化相互关联,对于快速变化的环境中的新企业尤其如此,他们需要多次调整其BM才能成功。这项研究试图阐明企业启动阶段BM变化的机制。该研究旨在:(i)了解构成业务模型生命周期(BML)的主要阶段,以及(ii)分析企业家在BM精炼周期中将哪些BM维度集中在他们的设计工作上。通过案例研究方法与12家移动新企业进行互动进行了分析。我们的发现提供了BML在Mobile New Ventures中BM开发的原始表示,并暗示了创始人背景与某些BM维度上的提炼活动之间的相关性。

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