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首页> 外文期刊>Journal of Entrepreneurship, Management and Innovation >Freemium Business Models as the Foundation for Growing an e-business Venture: a Multiple Case Study of Industry Leaders
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Freemium Business Models as the Foundation for Growing an e-business Venture: a Multiple Case Study of Industry Leaders

机译：Freemium商业模式作为成长电子商务创业的基础：对行业领导者的多种案例研究

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In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should be employed to lead to growth and success in the long run. The presented research aims to fill this gap by investigating how the property 'free' was employed in young entrepreneurial ventures' business models in the initial life-cycle stages - opportunity recognition, market entry, and market exploitation. We find that various forms of freemium business models are employed through the initial life-cycle stages of a new venture for reasons of trial-and-error, learning, exploration, legitimization and resource acquisition. A freemium business model can also serve as a nascent business model, though without a sustainable monetization component, for finding a sustainable business model through a series of dynamic adjustments. With our findings we contribute to the business model literature in three ways: First, our empirical findings show the many-sidedness of the component 'free' in freemium business models. Free users are of importance for network building, exploration and exploitation and growth over time. Moreover, free users enable directly and indirectly further resource acquisition. Second, while previous literature has taken a static perspective, we contribute by illustrating the dynamic process of strategic business model design for growth. Finally, we introduce the concept of the nascent business model which is new to the literature.
机译：在电子商务弗里西商业模式中已成为合法的。然而，目前的研究提供了很少有关如何使用自由和高级产品的洞察力，从长远来看，应导致增长和成功。提出的研究旨在通过调查初始生命周期阶段的年轻企业企业的商业模式，机会认可，市场进入和市场开发，填补这种差距。我们发现，由于试验和错误，学习，探索，合法化和资源收购的原因，通过新创业的初始生命周期阶段使用各种形式的自由循环阶段。弗里西商业模式也可以作为新生的商业模式，但没有可持续的货币化组件，通过一系列动态调整来寻找可持续的商业模式。通过我们的调查结果，我们以三种方式为商业模式文献做出贡献：首先，我们的实证调查结果显示了Freemium商业模式中的组件“免费”的多面性。免费用户对网络建设，勘探和开发和增长随着时间的重要性。此外，免费用户直接和间接进一步提供资源采集。其次，虽然以前的文献采取了静态的角度，但我们通过说明战略商业模式设计的动态过程来实现增长的动态过程。最后，我们介绍了新生业务模式的概念，这是文学新的。

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