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Systems Engineering Integration of Conceptual Design and Marketing

机译：系统工程集成的概念设计与营销

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摘要

Continuing the thoughts that were presented at last years international INCOSE symposium this paper aims at integrating conceptual design and marketing by using a systems engineering approach. Applying a methodology that has been successfully implemented in a software tool for conceptual design- and cost-modeling the next step that is taken in the presented work establishes the basis to also include marketing methods. By bringing technical product models and cost-models together with a market model into one integrated model, an added value is generated for systems engineers since they are enabled to analyze entire business cases. Applying the described model allows designers to easily change parameters in the design and analyze the effects of these changes e.g. on market revenues. The paper describes some of the methods that the market model consists of, shows the interfaces to conceptual design and cost modeling, and discusses the integration into the overall design process as it is performed in many companies. As a reference on how the model can be applied data from the development of the European satellite navigation system 'Galileo' are presented.
机译：本文延续了去年国际INCOSE研讨会上提出的想法，旨在通过使用系统工程方法来整合概念设计和营销。应用已在软件工具中成功实施的方法进行概念设计和成本建模，本工作中采取的下一步将为也包括营销方法的基础奠定基础。通过将技术产品模型和成本模型以及市场模型整合到一个集成模型中，系统工程师可以分析整个业务案例，从而为他们带来了附加值。应用所描述的模型可以使设计人员轻松更改设计中的参数并分析这些更改的影响，例如市场收益。本文描述了市场模型所包含的一些方法，显示了概念设计和成本建模的接口，并讨论了在许多公司中执行的将其集成到总体设计过程中的过程。作为如何应用该模型的参考，介绍了来自欧洲卫星导航系统“伽利略”的数据。

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  • 会议地点 Melbourne(AU)
  • 作者

    Andreas Vollerthun; rnEduard Igenbergs;

  • 作者单位

    Institute of Astronautics, Technical University of Munich Boltzmannstr. 15, 85748 Garching, Germany Phone: +49 (0)89 289 16018 Fax: +49 (0)89 289 16004 Email: A.Vollerthun@Lrt.mw.tum.de;

    rnInstitute of Astronautics, Technical University of Munich Boltzmannstr. 15, 85748 Garching, Germany Phone: +49 (0)89 289 16018 Fax: +49 (0)89 289 16004;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 系统工程;
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