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An Analysis of UK Policing Engagement via Social Media

机译：英国通过社交媒体参与警务活动的分析

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Police forces in the UK make use of social media to communicate and engage with the public. However, while guidance reports claim that social media can enhance the accessibility of policing organisations, research studies have shown that exchanges between the citizens and the police tend to be infrequent. Social media usually act as an extra channel for delivering messages, but not as a mean for enabling a deeper engagement with the public. This has led to a phenomena where police officers and staff started to use social media in a personal capacity in the aim of getting closer to the public. In this paper, we aim to understand what attracts citizens to engage with social media policing content, from corporate as well as from non-corporate accounts. Our approach combines learnings from existing theories and studies on user engagement as well as from the analysis of 1.5 Million posts from 48 corporate and 2,450 non-corporate Twitter police accounts. Our results provide police-specific guidelines on how to improve communication to increase public engagement and participation.
机译：英国的警察部队利用社交媒体与公众交流和互动。但是，尽管指导性报告声称社交媒体可以增强警务组织的可及性，但研究表明，公民与警察之间的交流很少。社交媒体通常充当传递消息的额外渠道，而不是促进与公众更深入互动的手段。这导致了一种现象，警官和工作人员开始以个人身份使用社交媒体，以期与公众更加接近。在本文中，我们旨在了解吸引公民参与公司和非公司帐户的社交媒体监管内容的因素。我们的方法结合了从现有理论和用户参与研究以及从48个公司和2,450个非公司Twitter警察帐户中的150万个帖子分析中获得的经验。我们的结果为如何改善沟通以增加公众参与和参与提供了针对警察的指导方针。

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