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Antecedents and Consequences of Online Consumer Engagement: Investigating Social Media Dispositions, Social Media Goals, and Brand Engagement

机译：在线消费者参与的前提和后果：调查社交媒体处理，社交媒体目标和品牌参与

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作者
Vander Schee, Brian A.;
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作者单位

University of Wisconsin-Whitewater.;

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授予单位 University of Wisconsin-Whitewater.;
学科
学位 D.B.A.
年度 2020
页码 201 p.
总页数 201
原文格式 PDF
正文语种 eng
中图分类
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1. Investigating the antecedents of customer brand engagement and consumer- based brand equity in social media [J] . Journal of retailing and consumer services . 2020,第Mara期

机译：在社交媒体中调查客户品牌参与度和基于消费者的品牌资产的前提
2. Measuring Consumers' Engagement With Brand-Related Social-Media Content Development and Validation of a Scale That Identifies Levels of Social-Media Engagement with Brands [J] . Schivinski Bruno, Christodoulides George, Dabrowski Dariusz Journal of advertising research . 2016,第1期

机译：通过与品牌相关的社交媒体内容开发来衡量消费者的参与度，并验证用于识别品牌与品牌的社交媒体参与度的量表
3. Social media brand engagement practices Examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust [J] . Osei-Frimpong Kofi, McLean Graeme, Famiyeh Samuel Information technology & people . 2020,第4期

机译：社交媒体品牌参与措施检查消费者品牌知识，社会压力，社会相关性和品牌信托的作用
4. DOES SOCIAL MEDIA MATTER FOR MARKETING? THE EFFECTS OF SOCIAL MEDIA ENGAGEMENT ON THE CONSUMER-BRAND RELATIONSHIP [C] . Benedikt John, Werner H. Kunz AMA Summer Educators Conference . 2013

机译：社交媒体是否营销？社会媒体参与对消费者品牌关系的影响
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. A review of social media analytic tools and their applications to evaluate activity and engagement in online sexual health interventions [O] . Lindsay E. Young, Stephanie Soliz, Jackie Jingyi Xu, 2020

机译：社交媒体分析工具及其申请评估在线性健康干预措施的活动和参与
7. Antecedents and Consequences of Consumer Engagement in Social Media [O] . Nam-Hyun Um 2016

机译：消费者参与社交媒体的前提和后果

Antecedents and Consequences of Online Consumer Engagement: Investigating Social Media Dispositions, Social Media Goals, and Brand Engagement

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