How does Competition Differ in Arena of Wholes Versus Arena of Parts in an International Construction Market

机译：国际建筑市场中整体竞技场与零件竞技场的竞争差异

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Logic of Competition in an international construction market is defined in terms of eight Porterian arenas connected through the dual routes of procurement vis-a-vis marketing The focus is on two of these arenas. Arena of Wholes involves foreign contractors and CM consultants realizing construction objects as wholes. Success is based on dual management of marketing and procurement, i.e. to manage the total scopes (incl. financing) and the first stages of the life-cycles of objects. Arena of Parts involves foreign designers and subcontractors realizing objects as parts. Success is based on competences to master the specialized scopes of their partial contracts.

机译：国际建筑市场中的竞争逻辑是通过八个采购部门构成的，这些采购领域是通过相对于营销的双重采购途径进行的。重点是这些领域中的两个。整体竞技场由外国承包商和CM顾问来实现整体建筑对象。成功基于营销和采购的双重管理，即管理对象的总范围（包括融资）和生命周期的第一阶段。零件竞技场涉及将对象实现为零件的外国设计师和分包商。成功取决于掌握部分合同的专业范围的能力。

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来源
《International Conference on Construction amp; Real Estate Management vol.1; 20051212-13; Penang(MY)》|2005年|P.90-95|共6页
会议地点 Penang(MY)
作者
HUOVINEN Pekka; KIIRAS Juhani;
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作者单位

International Construction Business, Department of Civil and Environmental Engineering, Helsinki University of Technology, Finland;

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会议组织
原文格式 PDF
正文语种 eng
中图分类房地产经济;
关键词
construction; international marketing; international procurement; porterian competition; value chain;

机译：建设;国际营销;国际采购;波特竞争;价值链;

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How does Competition Differ in Arena of Wholes Versus Arena of Parts in an International Construction Market

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