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首页> 外文会议>International Conference on Electronic Business(ICEB 2004) vol.1; 20041205-09; Beijing(CN) >Exploring Sources of Competitive Advantages in E-business Application in Mainland Chinese Real Estate Industry
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Exploring Sources of Competitive Advantages in E-business Application in Mainland Chinese Real Estate Industry

机译：探索中国大陆房地产业电子商务应用竞争优势的来源

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摘要

One of the key issues in e-business research is how established companies can gain competitive advantage by exploring e-business. Despite the interest in e-business applications by traditional firms, few empirical studies have been carried out to look at how 'clicks-and-mortar' approaches offer competitive advantages, especially from a specific industry perspective. This study investigates the key sources of competitive advantage gained from e-business applications by Chinese real estate developers and whether the value chain theory and its related theories can explain this phenomenon. By using a qualitative case study approach, the study shows that the value chain framework is useful to identify and categorize possible e-business application areas. Moreover, this categorization makes identification of key sources of competitive advantage explicit. However, this framework cannot fully explain the success of e-business applications nor the realization of intended motivations. Hence, further research and work are needed to make the value chain model become an easily-used, practical guideline for e-business implementation.
机译：电子商务研究的关键问题之一是老牌公司如何通过探索电子商务来获得竞争优势。尽管传统公司对电子商务应用程序感兴趣，但很少进行实证研究来研究“点击即用”方法如何提供竞争优势，尤其是从特定行业的角度来看。这项研究调查了中国房地产开发商从电子商务应用中获得竞争优势的主要来源，以及价值链理论及其相关理论是否可以解释这种现象。通过使用定性案例研究方法，该研究表明，价值链框架对于识别和分类可能的电子商务应用程序区域很有用。此外，这种分类可以明确识别竞争优势的关键来源。但是，此框架无法完全解释电子商务应用程序的成功或预期动机的实现。因此，需要进一步的研究和工作以使价值链模型成为电子商务实施的易于使用的实用指南。

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