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Exploring Sources of Competitive Advantages in E-business Application in Mainland Chinese Real Estate Industry

机译：中国大陆房地产业电子商务应用中竞争优势源

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摘要

One of the key issues in e-business research is how established companies can gain competitive advantage by exploring e-business. Despite the interest in e-business applications by traditional firms, few empirical studies have been carried out to look at how 'clicks-and-mortar' approaches offer competitive advantages, especially from a specific industry perspective. This study investigates the key sources of competitive advantage gained from e-business applications by Chinese real estate developers and whether the value chain theory and its related theories can explain this phenomenon. By using a qualitative case study approach, the study shows that the value chain framework is useful to identify and categorize possible e-business application areas. Moreover, this categorization makes identification of key sources of competitive advantage explicit. However, this framework cannot fully explain the success of e-business applications nor the realization of intended motivations. Hence, further research and work are needed to make the value chain model become an easily-used, practical guideline for e-business implementation.
机译：电子商务研究中的关键问题之一是通过探索电子商务，公司如何获得竞争优势。尽管传统公司对电子商务申请兴趣，但仍有少数实证研究来看看“点击夹和迫击炮”方法如何提供竞争优势，特别是特定的行业视角。本研究调查了中国房地产开发商从电子商务应用中获得的竞争优势的关键来源，以及价值链理论及其相关理论是否可以解释这种现象。通过使用定性案例研究方法，研究表明，价值链框架可用于识别和分类可能的电子商务应用领域。此外，该分类使得竞争优势的关键来源明确。但是，本框架无法充分解释电子商务应用程序的成功，也无法实现预期动机。因此，需要进一步的研究和工作来使价值链模型成为易用的电子商务实施指南。

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