Functional Positioning of Chinese Government in the Transition of Public Service Marketing

机译：中国政府在公共服务营销转型中的职能定位

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摘要

Public service marketing enables our government's management mode to transit from the current single administrative mode that centers on government to the multi-central administrative mode in the three-dimensional frame of government, marketplace and society. However, this does not mean government's withdrawal from this field and transfer its responsibility, on the contrary, on the behalf of the public and the public interests, the government should play an important role in improving the public service and creating good competitive environment.

机译：公共服务营销使我们的政府管理模式可以从当前以政府为中心的单一管理模式转变为政府，市场和社会的三维框架中的多中心管理模式。但是，这并不意味着政府退出该领域并转移责任，相反，政府应该代表公众和公共利益，在改善公共服务和创造良好的竞争环境中发挥重要作用。

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来源
《International Conference on Public Administration; 20061021-22; Chengdu(CN)》|2006年|P.357-362|共6页
会议地点 Chengdu(CN)
作者
XIE Mei; ZHAO Zhan-jun;
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作者单位

School of Humanities and Social Science University of Electronic Science and Technology of China, P.R. China, 610054;

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会议组织
原文格式 PDF
正文语种 eng
中图分类管理技术与方法;
关键词
public service marketing; government's function; optimization;

机译：公共服务营销；政府职能；优化;

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1. ASSESSING THE VARIATIONS IN REWARD PREFERENCE FOR LOCAL GOVERNMENT EMPLOYEES IN TERMS OF POSITION, PUBLIC SERVICE MOTIVATION, AND PUBLIC SECTOR MOTIVATION [J] . P. EDWARD FRENCH, MELISSA C. EMERSON Public performance & management review . 2014,第4期

机译：评估职位，公共服务动机和公共部门动机方面的当地政府雇员的奖励偏好的变化
2. The influence of internal marketing and job satisfaction on quality service delivery in a public health sector: A case study of a local government organization in Uganda [J] . Gordon Otieno Ong’unya, John Baptist Kowa, Aziz Wakibi, African Journal of Business Management . 2019,第9期

机译：内部营销和工作满意度对公共卫生部门提供优质服务的影响：以乌干达当地政府组织为例
3. THE PUBLIC SERVICE OFFERING AND ITS INFLUENCE ON MARKETING PRIORITIES IN LOCAL GOVERNMENT ORGANIZATIONS [J] . Celine Chew, Christopher Vinestock Public management review . 2012,第4期

机译：公共服务提供及其对地方政府组织营销优先级的影响
4. Functional Positioning of Chinese Government in the Transition of Public Service Marketing [C] . XIE Mei, ZHAO Zhan-jun International Conference on Public Administration; 20061021-22; Chengdu(CN) . 2005

机译：中国政府在公共服务营销转型中的职能定位
5. Ppp模式是推动电子政务平台健康发展的良药吗？ --来自华东地区50个城市政务app的面板数据分析 =Is the Public-Private Partnership (PPP) Model A Panacea for Promoting the Healthy Development of the Government E-Services Platform? - Panel Data Analysis of Government App from 50 Cities in East China [D] . Zhao, Liang. 2019

机译：Ppp模式是推动电子政务平台健康发展的良药吗？ --来自华东地区50个城市政务app的面板数据分析 =Is the Public-Private Partnership (PPP) Model A Panacea for Promoting the Healthy Development of the Government E-Services Platform? - Panel Data Analysis of Government App from 50 Cities in East China
6. Holistic Governance for Sustainable Public Services: Reshaping Government–Enterprise Relationships in China’s Digital Government Context [O] . Xuesong Li, Yunlong Ding 2020

机译：可持续公共服务的整体治理：在中国数字政府背景下重塑政府与企业的关系
7. Holistic Governance for Sustainable Public Services: Reshaping Government–Enterprise Relationships in China’s Digital Government Context [O] . Xuesong Li, Yunlong Ding 2020

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Functional Positioning of Chinese Government in the Transition of Public Service Marketing

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