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首页> 外文会议>International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN) >A COMPARISON OF ASIAN AND WESTERN TOURIST PERSPECTIVES ON SERVICE QUALITY IN VIETNAM
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A COMPARISON OF ASIAN AND WESTERN TOURIST PERSPECTIVES ON SERVICE QUALITY IN VIETNAM

机译：亚洲和西方游客对越南服务质量的看法比较

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摘要

In the proposed paper, nationality based on the language spoken (cultural differences) as there is a big difference between nationality as measured by country of residence and culture as based upon spoken language in combination with visitor demographics are used to investigate the similarities and differences between international tourists from China and the USA with regard to their perception of Vietnamese service provider's attributes and performance. The study presents the findings of a self-administered survey of 170 American and 235 Chinese tourists visiting Vietnam during 2003 and 2004. The results indicate that there are more differences than similarities between the two samples in terms of cultural values and perceptions. Cultural values have a strong impact on the perceived importance towards Vietnamese hosts' attributes and performance by Chinese and American tourists. The implications for tourism industry management destination and marketers are presented. It is recommended that the Vietnamese tourism authorities target international tourism markets more precisely and improve the provision of specific tourism services in Vietnam.
机译：在拟议的论文中，基于口头语言的国籍（文化差异）是因为居住国与基于口头语言的文化之间的差异很大（基于口头语言）并结合访问者人口统计数据来调查之间的异同来自中国和美国的国际游客对越南服务提供商的属性和表现的理解。这项研究提出了一项自我管理的调查结果，该调查是在2003年至2004年期间对170名美国游客和235名中国游客访问越南进行的。结果表明，就文化价值和观念而言，两个样本之间的差异比相似之处更多。文化价值对中美游客对越南东道主的属性和表现的重要性具有重要影响。提出了对旅游业管理目的地和营销商的影响。建议越南旅游当局更准确地瞄准国际旅游市场，并改善越南特定旅游服务的提供。

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