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首页> 外文会议>International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN) >THE RESOURCE UNDERPINNING OF COMPETITIVE POSITION: THE TAIWAN TOURISM INDUSTRY
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THE RESOURCE UNDERPINNING OF COMPETITIVE POSITION: THE TAIWAN TOURISM INDUSTRY

机译：竞争地位的资源基础：台湾旅游业

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摘要

As one of the fundamental elements of the boarder economy and national development, the development in tourism industry is influenced heavily by its industry structure and resources. Throughout the past four decades, researchers in the field of strategic management have examined the interactions between industrial structure, resources and organizational-level performance. However, little research has investigated the performance at the industrial or national level, particularly in tourism industry. In this paper, a strategic conceptual framework is proposed for a national tourism industry, which integrates the two dominant perspectives in strategic management, Industrial Structure View (ISV) and Resource-Based View (RVB). In essence, this paper proposes that when a tourism destination strategically positions itself in a focused segment, internal tourism resources (e. g. , tourism image, natural resources and local culture) can be the critical resources to achieve a superior tourism income. The constructs of the framework are based on a broad range review of literature in strategic and tourism management. The paper has further applied the proposed framework to the tourism industry of Taiwan, where the tourism policy and regulation has progressively became a serious concern to the local government and international authorizations. This paper contributes significantly to fulfil the gap for the literature of tourism, particularly in tourism planning, tourism marketing and tourism policy and decision making by utilizing the theories in strategic management. The implications of this paper will be discussed in the conclusion as well as a brief outline of the limitations and potential future research directions.
机译：作为边境经济和国家发展的基本要素之一，旅游业的发展受到其产业结构和资源的严重影响。在过去的四十年中，战略管理领域的研究人员研究了产业结构，资源与组织级绩效之间的相互作用。但是，很少有研究调查工业或国家级的绩效，特别是在旅游业中。本文提出了一个针对国家旅游业的战略概念框架，该框架整合了战略管理中的两种主要观点，即产业结构视图（ISV）和基于资源的视图（RVB）。本质上，本文提出，当旅游目的地在战略上将其自身定位在重点细分中时，内部旅游资源（例如，旅游形象，自然资源和当地文化）可以是获得较高旅游收入的关键资源。该框架的构建基于对战略和旅游管理文献的广泛回顾。本文将拟议的框架进一步应用于台湾的旅游业，台湾的旅游业政策和法规逐渐成为地方政府和国际授权机构的严重关切。本文利用战略管理理论，为填补旅游文献方面的空白，特别是在旅游规划，旅游营销，旅游政策与决策方面的空白做出了重要贡献。结论中将讨论本文的含义，并对局限性和潜在的未来研究方向进行简要概述。

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