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Game Theory-based Study for □ hortage of logistics?in holiday online shopping

机译:假日在线购物中基于物流理论的物流需求研究

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This paper analyzes the imbalance between e-commerce and logistics service by using factor sub-game perfect Nash equilibrium as an analytical tool and links up the bargaining process between sellers and express enterprise during online shopping with discount factor. The change of interests between sellers and express enterprise is analyzed from the perspective of discount factor on the equilibrium solution through the application of model during holidays. Finally it is concluded that discount factor is a key factor influencing the express fee between sells and express enterprise, and some recommendations are put forward accordingly.
机译:本文以因子子博弈的完美纳什均衡为分析工具,分析了电子商务与物流服务之间的不平衡,并利用折扣因子将电子商务过程中卖方与快递企业之间的讨价还价过程联系起来。通过节假日模型的应用,从均衡解决方案的折价因子角度分析了卖方与快递企业之间的利益变化。最后得出结论,折扣因素是影响买卖双方快递费用的关键因素,并提出了相应的建议。

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