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首页> 外文期刊>International Journal of Logistics: Research and Applications >Determinants of customer perceived online shopping logistics service quality value: an empirical study from China
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Determinants of customer perceived online shopping logistics service quality value: an empirical study from China

机译：客户感知在线购物物流服务质量价值的决定因素：中国的实证研究

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摘要

As a key component of electronic commerce, online shopping logistics service quality (OSLSQ) has received extensive attention in recent years. Many studies have focused on how to appraise and improve logistics service quality, while little research has been done on the potential value of improving OSLSQ. Based on 1236 questionnaires completed in Beijing, Wuhan, Changsha and Zhoukou, this paper contributes to the study of customer perceived value of OSLSQ by using an ordinal logit regression model. The results indicate that customer perceived value of OSLSQ varies across customers according to their age, education and location, but no difference is found between males and females. In addition, customer perceived value is closely linked with customer satisfaction.
机译：作为电子商务的关键组成部分，在线购物物流服务质量（OSLSQ）近年来受到了广泛的关注。 许多研究侧重于如何评估和改善物流服务质量，而在改善OSLSQ的潜在价值上取得了很少的研究。 基于1236年在北京，武汉，长沙和周口完成的1236问卷，本文通过使用序数回归模型对客户感知价值的研究有助于研究oslsq的研究。 结果表明，根据其年龄，教育和地点，客户的客户感知价值因客户而异，但在雄性和女性之间没有发现差异。 此外，客户感知价值与客户满意紧密相关。

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