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The Entwined Economic and Cultural Issues in the Production of Barbie in Taiwan, Taishan

机译:台湾台山芭比娃娃生产中的经济和文化问题

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Barbie Doll is regarded as one of the most important design labels representing the twentieth century. Up until today, it is estimated that around 100 million Barbie dolls have been sold in 150 countries around the world. In 1967, the manufacturer of Barbie, Mattel Inc., set up a joint venture establishment, the Meining factory in Taishan Township, Taipei County. However, Mattel shut down the Meining factory in 1987 due to rising labor costs, the development of the local economy suddenly lost its basis. In 1998, the township council imported the concept and practices of community building and employed the industry of doll culture as a program to enhance the local economy. This way, not only has Taishan Township brought about new business opportunities, many of the women participating in community development can hopefully improve their self-empowerment. This paper reviewed the development history of industries in Taishan Township from the perspective of globalization theories, aimed to analyze the difficulties of local industrial upgrades from the perspective of economic geography, and examine the effects of industrial promotion strategies in community building. Lastly, this paper aimed to explore opportunities for the empowerment of women in the community. It hoped to clarify the issues of industrial upgrading, community building, and women's empowerment regarding local industry development history, and reestablish the relationship between economic development and cultural experience.
机译:芭比娃娃被认为是代表二十世纪最重要的设计标签之一。截止到今天,据估计在全球150个国家/地区已售出约1亿个芭比娃娃。 1967年,美泰芭比娃娃的制造商在台北县台山镇成立了一家合资企业,即梅宁工厂。但是,美泰在1987年因人工成本上涨而关闭了梅宁工厂,当地经济的发展突然失去了基础。 1998年,乡镇理事会引入了社区建设的概念和实践,并把玩偶文化产业作为促进当地经济的计划。这样,不仅泰山乡镇带来了新的商机,许多参与社区发展的妇女都有望提高自身的能力。本文从全球化理论的角度回顾了泰山乡工业的发展历史,旨在从经济地理学角度分析当地产业升级的难点,并探讨了产业促进战略在社区建设中的作用。最后,本文旨在探索在社区中增强妇女权能的机会。它希望就当地工业发展历史澄清工业升级,社区建设和妇女赋权问题,并重新建立经济发展与文化经验之间的关系。

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