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The Entwined Economic and Cultural Issues in the Production of Barbie in Taiwan, Taishan

机译：台湾芭比州芭比州的纠缠经济文化问题

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摘要

Barbie Doll is regarded as one of the most important design labels representing the twentieth century. Up until today, it is estimated that around 100 million Barbie dolls have been sold in 150 countries around the world. In 1967, the manufacturer of Barbie, Mattel Inc., set up a joint venture establishment, the Meining factory in Taishan Township, Taipei County. However, Mattel shut down the Meining factory in 1987 due to rising labor costs, the development of the local economy suddenly lost its basis. In 1998, the township council imported the concept and practices of community building and employed the industry of doll culture as a program to enhance the local economy. This way, not only has Taishan Township brought about new business opportunities, many of the women participating in community development can hopefully improve their self-empowerment. This paper reviewed the development history of industries in Taishan Township from the perspective of globalization theories, aimed to analyze the difficulties of local industrial upgrades from the perspective of economic geography, and examine the effects of industrial promotion strategies in community building. Lastly, this paper aimed to explore opportunities for the empowerment of women in the community. It hoped to clarify the issues of industrial upgrading, community building, and women's empowerment regarding local industry development history, and reestablish the relationship between economic development and cultural experience.
机译：芭比娃娃被认为是代表二十世纪最重要的设计标签之一。直到今天，据估计，在世界上有150个国家销售了大约1亿娃娃娃娃。 1967年，Barbie，Mattel Inc.制造商，成立了台北县泰山乡的廉政工厂合资企业。然而，由于劳动力成本上升，Mattel在1987年关闭了Meining厂，当地经济的发展突然失去了基础。 1998年，乡镇委员会进口了社区建设的概念和做法，并雇用了娃娃文化行业作为提升当地经济的计划。这样，泰山镇不仅带来了新的商机，许多参与社区发展的妇女就可以提高自我赋权。本文从全球化理论的角度审查了泰山乡市行业发展史，旨在分析经济地理视角下当地产业升级的困难，并研究了工业促进策略在社区建设中的影响。最后，本文旨在探讨赋予社会妇女权力的机会。它希望澄清工业升级，社区建设和妇女赋予当地行业发展历史的赋权问题，并重新建立经济发展与文化经验之间的关系。

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