The Effects of Ethical Marketing in Tourism

机译：道德营销在旅游业中的作用

获取原文

获取原文并翻译 | 示例

页面导航

摘要
著录项
相似文献
相关主题

摘要

Until now, there are few studies analyzing the impact of the ethical marketing of tourism products on consumer's perception of a tourist product that is going to be sold, as well as on the identification of the points (moments) in which ethical deviations may occur generating dissatisfaction among consumers. This study proposes an identification of critical points of occurrence of adverse effects due to non-ethical marketing in the tourism industry, by analyzing more than 250 complaints from consumers of tourism products. The study is relevant to all tourism employers involved in trading tourism products (travel agencies) and to providers of services (food, entertainment, transportation, etc.) because they will be able to better monitor marketing activities and to take troubleshooting decisions in order to ensure a high degree of satisfaction of consumers of tourism products.

机译：迄今为止，很少有研究分析旅游产品的道德营销对消费者对将要出售的旅游产品的认知以及对可能产生道德偏差的要点（时刻）的识别的影响。消费者之间的不满。这项研究通过分析来自旅游产品消费者的250多项投诉，提出了确定旅游业因不道德营销而产生不利影响的关键点。该研究与所有从事旅游产品贸易的旅游雇主（旅行社）和服务提供商（食品，娱乐，运输等）有关，因为他们将能够更好地监控营销活动并做出故障排除决策，以便确保旅游产品消费者的高度满意。

著录项

来源
《Latest trends on cultural heritage and tourism》|2010年|p.99-102|共4页
会议地点 Corfu Island(GR);Corfu Island(GR)
作者
CARMEN BABAITA; VALENTIN MUNTEANU; ANDREIA ISP AS;
展开▼
作者单位

Economic Department - Tourism Services West University of Timisoara, Faculty of Economics and Business Administration Address: Pestalozzi Street, No. 16, Timisoara ROMANIA;

Economic Department - Tourism Services West University of Timisoara, Faculty of Economics and Business Administration Address: Pestalozzi Street, No. 16, Timisoara ROMANIA;

Economic Department - Tourism Services West University of Timisoara, Faculty of Economics and Business Administration Address: Pestalozzi Street, No. 16, Timisoara ROMANIA;

展开▼
会议组织
原文格式 PDF
正文语种 eng
中图分类世界各国文化与文化事业;旅游经济;
关键词
tourism; tourism marketing ethics; ethical marketing; critical control points;

机译：旅游;旅游营销道德；道德营销；关键控制点;

相似文献

外文文献
中文文献
专利

1. The role of travel agents' ethical concerns when brokering information in the marketing and sale of sustainable tourism [J] . Mossaz Alexa, Coghlan Alexandra Journal of Sustainable Tourism . 2017,第7a9期

机译：在可持续旅游业的市场营销和销售中中介信息时，旅行社道德问题的作用
2. Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence: Ethical Issue in Collection of Information [J] . Pratap Chandra Mandal International Journal of Business Intelligence Research . 2019,第2期

机译：营销信息和营销情报集合中的道德问题与担忧：信息集合中的道德问题
3. ENGAGING TIMESHARE OWNERS IN TOURISM DESTINATION MANAGEMENT: TOURISM PLANNING AND TOURISM MARKETING IMPLICATIONS [J] . Chenchen Huanga* Lori PenningtonâGrayb Yong Jae Kob amp, Brijesh Thapab Journal of Travel & Tourism Marketing . 2010,第1期

机译：吸引分时度假者参与旅游目的地管理：旅游规划和旅游营销的意义
4. Electronic internal marketing for tourism: A new tourism marketing approach [C] . Shohei Suzuki, Shoichi Morimoto International conference on E-business . 2014

机译：旅游电子内部营销：一种新的旅游营销方法
5. Aspects of Thai tourism marketing as seen by tourism directors, advertising directors and five national groups of tourists. [D] . Laksitanond, Prin. 1989

机译：从旅游总监，广告总监和五个国家的游客群体可以看出泰国旅游营销的各个方面。
6. Ethics and the marketing authorization of pharmaceuticals: what happens to ethical issues discovered post-trial and pre-marketing authorization? [O] . Rosemarie D. L. C. Bernabe, Ghislaine J. M. W. van Thiel, Nancy S. Breekveldt, 2020

机译：道德和药品的营销授权：在审判后和营销前授权的道德问题上会发生什么？
7. Sustainable tourism: Ethical alternative or marketing ploy [O] . Paul Lansing, Paul De Vries 2007

机译：可持续旅游：道德替代或营销策略

The Effects of Ethical Marketing in Tourism

摘要

著录项

相似文献

相关主题

期刊订阅