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Using Social Network Classifiers for Predicting E-Commerce Adoption

机译:使用社交网络分类器预测电子商务的采用

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This paper indicates that knowledge about a person's social network is valuable to predict the intent to purchase books and computers online. Data was gathered about a network of 681 persons and their intent to buy products online. Results of a range of networked classification techniques are compared with the predictive power of logistic regression. This comparison indicates that information about a person's social network is more valuable to predict a person's intent to buy online than the person's characteristics such as age, gender, his intensity of computer use and his enjoyment when working with the computer.
机译:本文表明,有关一个人的社交网络的知识对于预测在线购买书籍和计算机的意图很有价值。收集了有关681人的网络及其打算在线购买产品的数据。将一系列网络分类技术的结果与逻辑回归的预测能力进行了比较。这种比较表明,有关一个人的社交网络的信息对于预测一个人的在线购买意图比该人的特征(例如年龄,性别,计算机使用强度和使用计算机时的娱乐程度)更有价值。

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