Assessing the Market Effectiveness of the World-Wide Web in National Tourism Offices

机译：评估全球网络在国家旅游办公室的市场效率

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

As the numbers of their potential customers who browse the World-Wide Web (WWW) continue to grow rapidly, increasingly organisations such as national tourist offices (NTOs) are establishing a WWW presence. Whilst some NTOs are still at an experimental stage, others are building the use of the WWW into their mainstream marketing stretegies. As NTOs put increasing resources into their Websites, the issue of effective use of these resources becomes much more important. This gives rise to questions such as.

机译：作为浏览全球网络（WWW）的潜在客户的数量继续迅速增长，越来越多的组织如国家旅游办公室（NTOS）正在建立一个www存在。虽然一些NTOS仍处于实验阶段，但其他人正在建立在其主流营销队伍中使用WWW。随着NTOS将资源越来越多地进入其网站，有效使用这些资源的问题变得更加重要。这引起了诸如此类的问题。

著录项

来源
《International conference on information and communication technologies in tourism》|1998年||共9页
会议地点
作者
Hyung-Soo Jung; Michael Baker;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类信息处理（信息加工）;
关键词

相似文献

外文文献
中文文献
专利

1. Website accessibility in the tourism industry: an analysis of official national tourism organization websites around the world [J] . Trinidad Dominguez Vila, Elisa Alen Gonzalez, Simon Darcy Disability and rehabilitation. . 2018,第24期

机译：旅游业网站可访问性：全国官方旅游组织网站分析
2. Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel [J] . Leigh Turner Globalization and Health . 2011,第5期

机译：退出市场的加拿大医疗旅游公司：用于营销跨国医疗旅行的网站的内容分析
3. China National Tourism Office in Seoul:PromotesTourism Online in Post-Pandemic Era [J] . Dai Shishuang 中外文化交流：英文版 . 2020,第008期

机译：首尔中国国家旅游局：在后大流行时代促进在线旅游
4. Assessing the Market Effectiveness of the World-Wide Web in National Tourism Offices [C] . Hyung-Soo Jung, Michael Baker International conference on information and communication technologies in tourism . 1998

机译：评估国家旅游局中万维网的市场有效性
5. U.S. state-level China representative offices: Assessing American subnational export assistance in the China market. [D] . Leffel, Benjamin. 2013

机译：美国州级中国代表处：评估美国对中国市场的次国家级出口援助。
6. Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel [O] . Leigh Turner 2011

机译：退出市场的加拿大医疗旅游公司：用于营销跨国医疗旅行的网站的内容分析
7. Assessing the e-services of international airport websites : implications for innovative e-tourism applications [O] . Mak A, Wu E, Law R, 2012

机译：评估国际机场网站的电子服务：对创新电子旅游应用的影响
8. Tourism USA: Guidelines for Tourism Development: Appraising Tourism Potential,Planning for Tourism, Assessing Product and Market, Marketing Tourism, Visitor Services, Sources of Assistance. 1991 (Third Edition) [R] . Weaver, G. D. 1991

机译：美国旅游：旅游发展指南：评估旅游潜力，旅游规划，评估产品和市场，营销旅游，游客服务，援助来源。 1991年（第3版）

Assessing the Market Effectiveness of the World-Wide Web in National Tourism Offices

摘要

著录项

相似文献

相关主题

期刊订阅