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Integrating Supply Chain Management with Customer Relationship Management: The Mercedes Benz Success Story

机译:供应链管理与客户关系管理的整合:梅赛德斯奔驰的成功故事

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摘要

This program will show how Mercedes-Benz USA (MBUSA) and Connextions worked together to improve efficiency, enhance business intelligence, and provide outstanding service to both dealers and customers ordering premium accessories. By integrating fulfillment, technology, and customer service, MBUSA improved shipping accuracy to 99.9 percent and reduced accessory backorders from 50 percent to five percent. Improved inventory management led to significant cost savings and increased internal sales, as well as higher customer and dealer satisfaction.
机译:该计划将展示梅赛德斯·奔驰美国(MBUSA)和Connextions如何共同提高效率,增强商业智能并为订购高级配件的经销商和客户提供出色的服务。通过整合履行,技术和客户服务,MBUSA将运输准确性提高到99.9%,并将配件的缺货订单从50%减少到5%。改进的库存管理可以节省大量成本,增加内部销售,并提高客户和经销商的满意度。

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