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A New Supporting Methods for New Product Concept-making Based on the Customers' Function Evaluations

机译：基于客户函数评估的新产品概念制定的新配套方法

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摘要

This study clarifies a new methodology for making and proposing the customer information indispensable for product concept making when an improved type of new product for the next term is developed with mature products with many competing products as the object. It is composed of 2 parts. First, the main improvement object of the main functions of the particular product is clarified by the customer evaluation of the present functions. 2ndly, plural product design plans are devised combining the methods embodying this improvement object function, and a conjoint analysis is carried out after the preference of the customers towards these plans had been investigated. And, the information obtained from them are summarized into a product concept table. Furthermore, plural product concept tables are made after being segmented by customer groups. The utilization of these information supports the new product development with high customer satisfaction according to the customer group
机译：本研究阐明了一种新的方法，以便制作和提出产品概念必不可少的产品概念，当下一项的改进类型的新产品是用成熟产品开发的，具有许多竞争产品作为物体。 它由2个部分组成。 首先，通过对当前功能的客户评估来阐明特定产品的主要功能的主要改进对象。 第2，设计了多种产品设计计划，组合了体现这种改进对象功能的方法，并在顾客对这些计划的偏好后进行了联合分析。 并且，从它们获得的信息总结为产品概念表。 此外，多个产品概念表是由客户组分割之后进行的。 这些信息的利用支持新的产品开发，根据客户集团的客户满意度

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