• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Industrial Engineering and Engineering Management >A Forewarning Research for Enterprises' Marketing Environmental Risk on the Base of Entropy Right Markov Chain (ID: 6-170)
【24h】

A Forewarning Research for Enterprises' Marketing Environmental Risk on the Base of Entropy Right Markov Chain (ID: 6-170)

机译：企业营销环境风险的预警研究纠正右马尔可夫链条（ID：6-170）

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In this paper, a Markov chain method based on entropy-right was put forward which aimed at the multilayer uncertain nature of marketing environmental risk such as fuzzy feature, random cities and so on. Firstly fuzzy estimate was carried out to multi-index for marketing environment in the present period of time; secondly the Markov chain method based on entropy-right was applied to forecast risk state for marketing environment in the future period of time from the estimate value sequence; Finally, a case was given and proved the validity of this method.
机译：本文提出了一种基于熵权的马尔可夫链法，旨在营销环境风险的多层不确定性质，如模糊功能，随机城市等。 首先在当前营销环境中进行模糊估计，对营销环境进行多指数; 其次，基于熵权的马尔可夫链方法应用于从估计值序列的未来时间延时预测营销环境的风险状态; 最后，给出了一个案例并证明了这种方法的有效性。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号