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The Relation between Price Level, Product Standard and Price Elasticity of Premium Brand: An Empirical Research to the TV Industry in China

机译：价格水平，产品标准与高端品牌价格弹性之间的关系：对中国电视产业的实证研究

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This paper utilizes log-log market response function to examine the relation between price level, product standard and price elasticity of the TV industry in China. Our research results show that: (1) there is no difference in price elasticity between premium brands and non-premium brands; (2) The price elasticity of high standard TVs is lower than low standard TVs. We also discuss the practical meaning of our results to the price strategy of the TV industry in China.

机译：本文利用对数-对数市场响应函数来检验中国电视行业的价格水平，产品标准和价格弹性之间的关系。我们的研究结果表明：（1）优质品牌和非优质品牌之间的价格弹性没有差异; （2）高标准电视的价格弹性低于低标准电视。我们还将讨论结果对中国电视行业价格战略的实际意义。

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来源
《Globalization Challenge and Management Transformation》|2007年|P.952-956|共5页
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作者
Qiu Xiaodong; Hu Song; Zhao Ping;
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原文格式 PDF
正文语种
中图分类管理学;
关键词
Demand price elasticity; premium brand; market response function; level linear model;

机译：需求价格弹性;优质品牌;市场响应函数;水平线性模型;

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7. Proposal for a Regulation (EEC) of the Council fixing the guide prices for the fishery products listed in Annex I (A) and (C) to Regulation (EEC) No 2142/70 for the 1976 fishing year. Proposal for a Regulation (EEC) of the Council fixing the guide prices for fishery products listed in Annex II to Regulation (EEC) No 2142/70 for the 1976 fishing year. Proposal for a Regulation (EEC) of the Council fixing intervention prices for fresh or chilled sardines and anchovies for the 1976 fishing year. Proposal for a Regulation (EEC) of the Council fixing the Community producer price for tunny intended for the canning industry for the 1976 fishing year. Proposal for a Regulation (EEC) of the Council supplementing Regulation (EEC) No 2455/70 determining common marketing standards for certain fresh or chilled fish. COM (75) 614 final, 24 November 1975 [O] . 1975

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The Relation between Price Level, Product Standard and Price Elasticity of Premium Brand: An Empirical Research to the TV Industry in China

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