Modeling, Customer-Specific Configuration and Calculation of Value Bundles

机译：建模，客户特定的配置和价值捆绑的计算

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Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artifacts (products) and services. Applying a mixed-bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modeling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modeling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.

机译：B2B和B2C市场中的客户越来越多地要求其供应商提供集成的问题解决方案，包括物理工件（产品）和服务。应用混合捆绑策略为客户提供此类价值捆绑，首先需要基于先前定义的产品和服务模块，对价值主张进行合理的配置和经济计算。在本文中，引入了一种建模语言来描述此类模块的功能和结构，以及在客户-个人层面上计算价值主张的经济后果。提议的建模语言已嵌入到软件工具中，以评估其在定制和向客户提供集成价值包方面的效用。

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来源
《Americas conference on information systems;AMCIS 2008》|2008年|2890-2899|共10页
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作者
Joerg Becker; Daniel F. Beverungen; Ralf Knackstedt; Oliver Mueller;
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正文语种
中图分类电子对抗（干扰及抗干扰）;计算机的应用;
关键词
value bundle; product; service; modeling; configuration; calculation; service science; SSME;

机译：价值捆绑产品;服务;造型;组态;计算服务科学;中小企业;

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Modeling, Customer-Specific Configuration and Calculation of Value Bundles

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