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首页> 外文会议>Americas conference on information systems;AMCIS 2008 >Acculturation to the Global Culture, Ethnic Identification and the Adoption of Social Computing
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Acculturation to the Global Culture, Ethnic Identification and the Adoption of Social Computing

机译：适应全球文化，族裔认同和社会计算的采用

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Globalization is now felt in most parts of the world and its effects on culture are becoming a topic of interest to the academic community (Cleveland, 2006). There have been calls to address the issue of globalization and its cultural effects on the IS field (Myers and Tan, 2002). This paper contributes to filling this gap by reporting on the survey results of 171 members of the general public in a developing country which has been opening up to globalization in the last decade. The findings show that there is a significant direct relationship between acculturation to the global culture and the adoption of social computing and an indirect relationship mediated by subjective norms. There is no significant direct relationship between ethnic identification and social computing adoption; however, the relationship is significantly mediated by subjective norm.
机译：现在，在世界大多数地区都感受到了全球化，全球化对文化的影响正成为学术界关注的话题（Cleveland，2006）。有人呼吁解决全球化及其对信息系统领域的文化影响（Myers and Tan，2002）。本文通过报告发展中国家在过去十年中向全球化开放的171个公众的调查结果，为填补这一空白做出了贡献。研究结果表明，对全球文化的适应与社会计算的采用之间存在着显着的直接关系，而由主观规范介导的间接关系之间则存在着显着的直接关系。种族识别与社会计算采用之间没有显着的直接关系;但是，这种关系是由主观规范显着调节的。

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