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首页> 外文会议>Americas conference on information systems;AMCIS 2008 >Understanding the Motivations of Customer Knowledge Sharing in Online Community
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Understanding the Motivations of Customer Knowledge Sharing in Online Community

机译：了解在线社区中客户知识共享的动机

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Today's advanced web-based technologies create expanded opportunities for collaboration and customer knowledge sharing. However, research on customer knowledge sharing in web-based communication remains new. This study aims at proposing a theoretical framework for understanding customer sharing behaviors, which we define as voluntary acts of contributions by providing information or sharing experiences, from a motivational perspective. Our focus is on why people are motivated to make contributions in online community where contributions occur primarily through internet and communication technologies. We apply Maslow's hierarchy of needs (the motivation theory) to explore how individual motivations influence customer knowledge sharing in online community. Particularly, customer knowledge sharing is modeled as a response to varied motivations. These motivations are proposed to be influenced by the availability of reputation systems. Given the importance of global knowledge sharing in today's world, we expect the research findings can be useful for outlining some generic guidelines for promoting customer knowledge sharing in online community.
机译：当今基于网络的先进技术为协作和客户知识共享创造了更多的机会。但是，有关基于Web的通信中的客户知识共享的研究仍然是新的。这项研究旨在提出一个理论框架来理解客户共享行为，我们从动机的角度将其定义为通过提供信息或共享经验进行的自愿贡献行为。我们的重点是为什么人们会被激励在在线社区中做出贡献，而在线社区中的贡献主要是通过互联网和通信技术进行的。我们采用马斯洛的需求层次结构（动机理论）来探索个人动机如何影响在线社区中客户知识的共享。特别是，将客户知识共享建模为对各种动机的响应。建议这些动机受信誉系统可用性的影响。考虑到全球知识共享在当今世界中的重要性，我们希望研究结果有助于概述一些在在线社区中促进客户知识共享的通用准则。

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