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EXPLORING THE IMPACT OF TANGIBLE EXTRINSIC REWARDS ON THE INITIAL TRIAL OF A TECHNOLOGY

机译:探索明显的外在奖励对一项技术的初步审判的影响

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摘要

The impact of tangible extrinsic rewards on various aspects of the formation of an intention toengage in an initial trial of a technology is explored. A pseudo-experimental study with studentsas subjects in a voluntary trial of a new technology is performed. Incentives were offered to thetreatment group to engage in the trial. Results suggest that such incentives may be highlyeffective in increasing the behavioral intention to try the technology.
机译:有形的外在报酬对意向形成的各个方面的影响 探索一项技术的初步试用。与学生进行的伪实验研究 进行新技术的自愿试验的受试者。激励措施被提供给 治疗组参加试验。结果表明,这种激励措施可能非常有效。 有效地提高了尝试该技术的行为意图。

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