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Brain Response to Good and Bad Design

机译:大脑对好坏设计的反应

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This paper is about the decision of whether good or bad design is the result of the human brain process. Our research team has used the technique of functional MRI and Electroencephalogram (EEG) to address the question of how the brain answers while subjects viewed different designs. Classifying the good or bad designs, subjects chose a mouse button to decide their perception of good or bad design and we analyzed their patterns of EEG rhythms and fMRI. The results of fMRI showed that the perceptions of different feelings of designs are associated with the frontal lobe and the occipital lobe. After analyzing the EEG by the Event-related brain potentials (ERP) method, we also found that the amplitude of ERP components in perception of bad design is greater and latency is shorter than that of good design. Therefore, the human brain responds sooner and stronger in perception of bad feeling.
机译:本文是关于设计的好坏取决于人脑过程的决定。我们的研究团队已使用功能性MRI和脑电图(EEG)技术来解决受试者在查看不同设计时大脑如何回答的问题。对好坏设计进行分类,受试者选择了一个鼠标按钮来决定他们对好坏设计的看法,然后我们分析了他们的脑电图节律和功能磁共振成像模式。功能磁共振成像的结果表明,对不同设计感觉的感知与额叶和枕叶有关。通过事件相关脑电势(ERP)方法分析脑电图后,我们还发现,与不良设计相比,不良设计感知中ERP组件的振幅更大,等待时间更短。因此,人脑对不良感觉的感知会更快,更强地做出反应。

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