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The research about virtual community impact knowledge exchange and diffusion based on the perspective of social network

机译：基于社交网络的虚拟社区影响知识交流与扩散研究

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This paper is based on virtual community, using the cohesion subgroup analysis method to analyze the characteristics of members. The result is that the members of virtual community can be divided into large subgroups and small subgroups, large subgroups has a higher influence on the depth of knowledge exchange and diffusion and the small subgroups has a higher influence on the exchange of knowledge and breadth of the spread. Large subgroups with non-thematic information are more than the small subgroups. Subgroups link with others through weak connection. It plays an important role on the knowledge exchange and diffusion. Studying the behavioral characteristics of virtual community can help managers to strengthen the monitoring of network public opinion.
机译：本文基于虚拟社区，运用内聚子群分析方法对成员的特征进行分析。结果是，虚拟社区的成员可以分为大亚组和小亚组，大亚组对知识交流和扩散的深度影响更大，而小亚组对知识交流和知识的广度影响更大。传播。具有非主题信息的大型子组比小型子组更多。子组通过弱连接与其他组链接。它对知识的交流和传播起着重要的作用。研究虚拟社区的行为特征可以帮助管理者加强对网络民意的监控。

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